DMCI Homes is Reader’s Digest Gold Trusted Brand Awardee

Last May 31, 2012, DMCI Homes was recognized as one of the most trusted brands in property development in the Philippines by Reader’s Digest in the prestigious annual Reader’s Digest Trusted Brand Awards ceremony held in Resorts World Manila, Pasay City. In attendance were executives from the country biggest brands in the finance, telecommunications, services (which includes property development), retail, household products, information technology, consumer electronics, luxury or personal products, automobile related, food and beverage, health and personal care industries.

Receiving the Trusted Brand Award recognition from Reader’s Digest Asia Commercial Director, Ms. Yvonne Tey (left), are DMCI Homes President Mr. Alfredo R. Austria (middle) and DMCI Homes Treasurer Ms. Edwina A. Consunji-Laperal.

For the past 13 years, Reader’s Digest has surveyed consumers from different countries in Asia to determine the brands that they feel are the most trustworthy. This year, they partnered with Synovate, one of the world’s leading custom research firms, to contact 8,000 respondents from 8 different countries in Asia through phone and postal surveys. The brands were then ranked by trustworthiness and credibility, quality, value, understanding customer needs, innovativeness and social responsibility to determine the country’s most trusted brands. Now on its 14th year, the Reader’s Digest Trusted Brands Survey has since become a marketing benchmark, serving as a indicator in identifying consumer preferences and over-all brand appeal of products in various categories.

“This is the second time this year that DMCI Homes was lauded as one of the top developers in the country, the first one awarded by BCI Asia earlier this year. These honors validate our commitment in providing our clients, the young urban family, homes that provide modern day living solutions to their needs and desires. Our corporate philosophy is anchored on a deep understanding that buying a home is more about investing in a better way of living. With resort-inspired amenities, wide-open spaces, thriving communities and ideal locations, residents can finally enjoy a more comfortable and meaningful way of life where they can feel real good to be home,” according to Jan Venturanza, DMCI Homes’ Marketing Manager.

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